Privacy Policy

Our promises

We’ll always keep your data safe and secure. So that you’re clued up, here’s why we need it and how we use it.

- We will only use your data to improve your experience.

- We’ll protect your data like it’s our own.

- We’ll always talk your language and have your back - no nonsense, no surprises.

- You decide what and how you hear from us.

- Your info won’t just hang about – if we don’t need it, we’ll delete it.

Protecting your privacy

At powerhogbackpacks.com, we are 100% committed to protecting the privacy and security of our customers and site visitors. If you have any questions about how we protect Your Privacy, drop us a line on our contact page.

For all our services, the data controller (the company that’s responsible for your privacy) is powerhogbackpacks.com.

Navigating this page

• How we use your information
• Sharing your information
• Marketing messages
• Seeing adverts for powerhogbackpacks.com
• Your information and countries outside Europe
• Keeping your information
• Your rights
• Changes to how we protect your privacy
• Cookies
• How to contact us

How we use your information

We use your information in a number of different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

How we use your name & contact details & why

How: Deliver your purchases to you
Why: We’ve got to do this to perform our contract with you

How: Send you service messages by text/e-mail, such as order updates
Why: We’ve got to do this to perform our contract with you (so you can tell when your order is coming)

How: Sending you information by email, SMS, or post, about our new products and services
Why: To keep you up to date. We only send this with your permission

How: Fraud prevention and detection
Why: To prevent and detect fraud against either you or powerhogbackpacks.com – unfortunate, but essential

How: Showing you powerhogbackpacks.com adverts as you browse the web
Why: So you can see our latest products and deals

How: Finding out what you, and other customers, like
Why: To ensure we are giving you what you want, and to stay ahead of the competition

How we use your date of birth & why

How: Fraud prevention and detection
Why: To prevent and detect fraud against either you or powerhogbackpacks.com – unfortunate, but essential

How we use your gender information & why

How: To direct you to the right part of our website
Why: To get you to the products that you want faster

How we use your payment information & why
This means your card’s security/CVV code, don’t worry, we don’t keep them.

How: Take payment and give refunds
Why: We’ve got to do this to perform our contract with you

How: Fraud prevention and detection
Why: To prevent and detect fraud against either you or powerhogbackpacks.com – unfortunate, but essential

How we use your contact history & why
What you’ve said to us — for example, over the phone, on instant chat, or on social media.

How: Provide customer service and support
Why: We’ve got to do this to perform our contract with you, after all, you expect the best service from us

How: Train our staff
Why: So that, when you contact us, you get the best possible customer service

How we use your purchase history and saved items & why
What you’ve bought and what you’ve stored in your basket for another time.

How: Sell you things
Why: We’ve got to do this to perform our contract with you

How: Provide customer service and support, and handle returns
Why: We’ve got to do this to perform our contract with you

How: Finding out what you, and other customers, like
Why: To ensure we are giving you what you want, and to stay ahead of the competition

How we use information about your phone or laptop, and how you use our website and app & why
Information you give us when you browse our site, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website.

How: Improve our website and set default options for you (such as language and currency)
Why: To give you the best possible shopping experience

How: Protect our website
Why: To prevent and detect fraud against either you or powerhogbackpacks.com – unfortunate, but essential — and to meet our legal obligations about looking after your data

How we use information from accounts you link to us & why
What we do if you link your Twitter or Facebook accounts to us.

How: To enable you to log into our website simply and easily without having to create a specific account
Why: To make it easier for you to use powerhogbackpacks.com and purchase those items you want.

How: To provide product recommendations
Why: So you can quickly spot things which take your fancy

How we use your responses to surveys, competitions and promotions & why

How: Run the survey, competition or promotion
Why: We’ve got to do this to perform our contract with you.

You don’t have to give us any of this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice and we respect that.

We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this information with third parties.

Sharing your information

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is essential in order do that.

However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
Companies approved by you, such as social media sites (if you choose to link your accounts to us).
We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you

Marketing Messages

If you have said we can, we’ll send you marketing messages by email, text, to keep you aware of what we’re up to and to help you see and find our products.

How to stop marketing messages from powerhogbackpacks.com

You can stop receiving marketing messages from us at any time.

You can do this:

Through your account settings
By clicking on the ‘unsubscribe’ link in any email
By contacting our Customer Care team

Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.

Please note that, as powerhogbackpacks.com comprises of many inter-connecting services, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.

Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at powerhogbackpacks.com, for example new products).

Seeing adverts for powerhogbackpacks.com

We also engage in online advertising, to keep you aware of what we’re up to and to help you see and find our products.

Like many companies, we target powerhogbackpacks.com banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.

The banners and ads you see will be based on information we hold about you, or your previous use of powerhogbackpacks.com (for example, your powerhogbackpacks.com search history, and the content you read on powerhogbackpacks.com) or on powerhogbackpacks.com banners or ads you have previously clicked on.

Your information and countries outside Europe

powerhogbackpacks.com sell products globally and we use suppliers and fulfilment centres located across the world. Some of these locations will not offer the same level of protection for your personal data as the UK, but if we transfer your information to one of these locations we will take steps to ensure that your data and rights are protected through methods approved within the relevant Data Protection laws. Please contact us if you would like further information about how we protect your transferred information.

Keeping your information

We’ll only hold on to your information for as long as you are a customer. If you haven’t logged onto our website for three years, we will delete your information from our systems. If you no longer wish to be a customer, you can also contact our Customer Care team and request to delete all the information we have on you.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Your rights

You have a lot of rights relating to your personal information:

The right to be informed about how your personal information is being used
The right to access the personal information we hold about you
The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time
The right to request that we transfer or port elements of your data either to you or another service provider
The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the powerhogbackpacks.com website or other powerhogbackpacks.com services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use powerhogbackpacks.com.

We use cookies on our website. For more information on cookies, please see our Cookies page.

How to contact us

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

Have any questions or feedback about this notice
Would like us to stop using your information
Want to exercise any of your rights as set out above, or have a complaint

Please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.

You can contact our privacy team by dropping us a line at andy@powerhogbackpacks.com or via our Contact Us page on the powerhogbackpacks.com website.

Reporting A Security Vulnerability

We’re all about taking risks when it comes to our designs, just not our security. If you’ve noticed something’s up with our tech, let us know. Drop an email to andy@powerhogbackpacks.com with your contact details, including your company name and details of the vulnerability and what we need to do to reproduce or validate it.

We expect legitimate security researchers to avoid privacy violations; not destroy or corrupt our precious data; and not interrupt or degrade our awesome service.